Cookie Statement

Through this Cookie Statement, B-Tag Netherlands B.V. (“B-Tag”, “we”, “our”, “us”) informs you about how we use cookies and similar technologies on websites operated by us. This includes, but is not limited to: b-tag.com, and other subdomains or web platforms owned or operated by B-Tag.

We are responsible for the placement and use of cookies on our websites. We recommend that you read this statement carefully before continuing to use our websites. This statement is designed to comply with applicable laws including the General Data Protection Regulation (GDPR) and the Dutch Telecommunications Act (Telecommunicatiewet).

What Are Cookies and Similar Techniques?

Cookies are small text files containing limited data that are stored on your device (e.g. PC, tablet, smartphone) when you visit a website. These files may later be accessed by the same website or a third party. Cookies can store technical data, preferences, and in some cases, data that may qualify as personal data. Similar techniques include JavaScript, web beacons, local storage, and tracking pixels. For purposes of this Cookie Statement, all such techniques are referred to collectively as “cookies.”

What Does B-Tag Do With Cookies?

B-Tag uses cookies for multiple purposes, including:

  • Ensuring proper technical functionality of our website and secure access to platform services;

  • Analyzing usage patterns to improve the structure, navigation, and performance of our websites;

  • Storing user preferences to personalize your browsing experience;

  • Measuring the effectiveness of marketing campaigns and outreach;

  • Serving personalized advertisements via third-party platforms, only where permitted by consent.

Cookies are not used to collect sensitive personal data and are not aimed at tracking individual users beyond what is necessary for business purposes or permitted under applicable law.

What Types of Cookies Does B-Tag Use?

We use the following categories of cookies:

1. Functional Cookies

These cookies are essential to the operation of our websites and enable basic features such as secure log-in, language settings, and user session management. They are exempt from consent requirements under the ePrivacy Directive. Disabling these may severely affect the functionality of the website.

Examples include:

  • Session management

  • Cookie consent status storage

  • Language preferences

2. Analytical Cookies

These cookies help us understand how visitors interact with our websites, which allows us to improve the user experience. They collect aggregated, anonymized data about visitor behavior (e.g. page views, bounce rates, session duration).

Where possible, we configure analytical cookies (e.g. Google Analytics) to operate with privacy-friendly settings (IP masking, no data sharing with Google, etc.). Where these safeguards are implemented, consent is not required under Dutch DPA guidance.

3. Marketing and Tracking Cookies

With your explicit consent, we may use tracking cookies to:

  • Measure and enhance the effectiveness of our B2B outreach campaigns;

  • Retarget website visitors on third-party platforms (e.g. LinkedIn, Google Ads);

  • Enable personalized advertising across web properties.

These cookies may be placed by third-party services. Such parties may track your browsing behavior across multiple websites. We only receive aggregated reporting, and do not control or take responsibility for the way these third parties handle the data they collect. You can consult their respective privacy and cookie policies for more details.

Examples of third-party platforms include:

  • Google (Analytics, Ads, Tag Manager)

  • LinkedIn Marketing Solutions

  • Meta (Facebook Business Tools)

  • Mailchimp / SendGrid / Salesforce Marketing Cloud (for campaign tracking)

Duration of Cookies

We may place the following types of cookies in terms of storage duration:

  • Session cookies: These are deleted automatically after the browser is closed.

  • Persistent cookies: These remain on your device until manually deleted or expired (max 26 months unless otherwise required).

How Can You Disable or Delete Cookies?

You may withdraw or modify your cookie preferences at any time using our Cookie Settings Panel or by adjusting your browser settings. Most browsers allow you to:

  • Automatically refuse cookies

  • Notify you when a cookie is being placed

  • Delete stored cookies

Note: Disabling cookies may impact your ability to use certain website features or access secure areas of the site.

If you use multiple devices or browsers, you must adjust settings on each individually.

For additional control, consider:

Questions or Concerns?

If you have any questions or concerns about our use of cookies or the content of this Cookie Statement, please contact us at:

B-Tag Netherlands B.V.

Email: info@b-tag.com

Address: Boompjes 361, 3011XZ Rotterdam, Netherlands

KvK: 96060107

For more information about how we process personal data in general, please refer to our [Privacy Statement].

You also have the right to file a complaint with the Autoriteit Persoonsgegevens (Dutch Data Protection Authority) at autoriteitpersoonsgegevens.nl.

Updates to this Cookie Statement

B-Tag may revise this Cookie Statement periodically. When material changes are made, we may notify users and request updated cookie preferences where required. We recommend reviewing this statement regularly to stay informed about our use of cookies.

Last updated: Wed 4 Jun, 2025