Privacy Policy
B-Tag processes a significant volume of data in the context of delivering electronic tagging and labeling solutions to businesses. As a Dutch-based provider of technology and logistics support services, B-Tag Netherlands B.V. (“B-Tag”, “we”, “our”, “us”) places great importance on the careful and secure processing of data, especially where it concerns personal data.
This Privacy Statement explains how B-Tag handles the personal data of (potential) customers, business partners, website users, and third-party contacts. While we take data protection seriously, this Privacy Statement is primarily intended to clarify our responsibilities under applicable law and limit B-Tag’s liability wherever permitted by law.
Who is B-Tag?
B-Tag Netherlands B.V. is a provider of B2B solutions related to electronic tagging, data systems, and shelf labeling technologies. Through our platform and hardware integrations, we enable retailers, distributors, and logistics firms to digitize and automate pricing, product data, and related inventory operations.
You may interact with B-Tag as a business client, an employee of one of our clients, a visitor to our website, or through indirect contact when your data is provided by another organization that uses our services.
B-Tag’s Responsibilities
For all processing activities described in this Privacy Statement, B-Tag is the data controller as defined by the EU General Data Protection Regulation (EU) 2016/679 (“GDPR”). In this role, we:
Decide which personal data are necessary to create, maintain, and secure client accounts and services;
Determine the means and purposes of processing personal data;
Are subject to Dutch and EU legal obligations, including tax, commercial, and IT security legislation;
Set our own terms and conditions for the use of our services.
In limited cases, B-Tag may act as a data processor where our clients determine the means and purposes of processing (e.g. where clients store their own customer data in our platform). In such cases, B-Tag processes data strictly on the client’s instructions under a data processing agreement.
What Personal Data Does B-Tag Process?
Depending on how you interact with us and your role, we may process the following categories of personal data:
Customer or Business Contact:
Full name
Business phone number
Business email address
Job title and company name
Chamber of Commerce number (if applicable)
Bank account number (IBAN)
VAT number (if applicable)
Technical and usage data (IP address, browser type, system logs)
Communication records (email, calls, chats)
Website User:
IP address
Cookie preferences and consent status
Device information and browser type
Click behavior, time spent, and page views
Download history (e.g. brochures, whitepapers)
Partner or Vendor Representative:
Full name
Email address and telephone number
Function and company affiliation
Any correspondence content provided voluntarily
Support Contact:
Name and contact information
Description of issue and communication history
We do not knowingly collect or process special categories of personal data or data of minors. We ask users not to submit sensitive data via our services.
Where Does B-Tag Collect and Use Your Personal Data For?
We use your data for the following business and legal purposes:
To provide services and operate our business:
Registering business clients and verifying details
Delivering hardware, software, and support
Managing subscriptions, licenses, and payments
Maintaining client dashboards and device integrations
For communication and relationship management:
Sending service-related messages (e.g. maintenance, updates)
Responding to inquiries and support requests
Contacting you about our products, offers, or events (where permitted)
To comply with legal obligations:
Complying with Dutch tax law and retention rules
Handling audit requests and compliance checks
Enforcing contracts and managing disputes
For internal business and IT security purposes:
Conducting analytics to improve products and services
Preventing fraud and misuse of systems
Ensuring the integrity, availability, and confidentiality of our infrastructure
If we wish to use personal data for new purposes not listed here, we will only do so where permitted by law or based on renewed consent where necessary.
Legal Bases for Processing
B-Tag processes personal data on one or more of the following legal grounds:
Contractual necessity: To enter into or perform a contract with your organization;
Legal obligations: To comply with mandatory requirements under Dutch or EU law;
Legitimate interest: For security, operational continuity, marketing to business contacts, and product development (after a balancing test);
Consent: For optional communications and non-essential cookies.
You may withdraw your consent at any time without affecting the lawfulness of prior processing.
Retention Period
B-Tag retains personal data for as long as is necessary for the purposes described above or as required under Dutch and EU law. We typically apply the following retention periods:
Client records and communications: 7 years (mandatory accounting period)
Website analytics: up to 26 months
Marketing contacts: until opt-out or after 2 years of inactivity
Support tickets: 2 years from closure
We may retain data longer if necessary to enforce legal rights or comply with applicable law.
Security of Your Personal Data
B-Tag uses industry-standard administrative, technical, and organizational measures to safeguard personal data, including:
Encrypted data transfer (TLS/SSL)
Firewalls, antivirus, and intrusion detection systems
Access control and least-privilege authorization
Backups and disaster recovery protocols
Staff training and internal privacy policies
Despite these efforts, no method of transmission or storage is entirely secure. We disclaim all liability for data breaches beyond our reasonable control.
Sharing of Personal Data
We share personal data only when necessary for our business purposes or when legally obligated. Recipients may include:
Hosting and infrastructure providers
Payment processors and logistics partners
Professional advisors (e.g. legal or tax consultants)
Government authorities where required by law (e.g. tax office)
Software vendors (e.g. CRM, email marketing tools)
Fraud and security service providers
In each case, we ensure appropriate agreements are in place, including data processing agreements or joint controller arrangements where necessary.
International Data Transfers
If personal data is transferred to third parties or servers located outside the European Economic Area (EEA), B-Tag ensures appropriate safeguards are applied, such as:
EU Standard Contractual Clauses (SCCs)
Transfers to countries with an EU adequacy decision
Binding corporate rules (where applicable)
Cookies and Tracking Technologies
We use cookies to:
Enable basic website functionality
Track usage for performance analysis (e.g. Google Analytics)
Tailor content and improve site navigation
Support retargeting and advertising (B2B-focused)
You can adjust cookie preferences via our Cookie Consent Manager. For more details, see our Cookie Policy.
Your Rights
Under the GDPR, you have the following rights (under certain conditions):
Access your personal data
Rectify inaccurate data
Erase data (right to be forgotten)
Restrict or object to processing
Receive a copy of your data (data portability)
Withdraw consent (where applicable)
Requests should be sent to: info@b-tag.com. We may request identity verification before processing your request and reserve the right to decline unreasonable or unfounded requests in accordance with Article 12(5) GDPR.
Complaints and Supervision
If you are dissatisfied with how we handle your personal data, you may file a complaint with the Autoriteit Persoonsgegevens (Dutch Data Protection Authority):
Website: https://autoriteitpersoonsgegevens.nl
Phone: +31 (0)88 1805 250
Contact
For questions, requests, or concerns about this Privacy Statement or how B-Tag processes your personal data:
B-Tag Netherlands B.V.
Email: info@b-tag.com
Address: Boompjes 361, 3011XZ Rotterdam, Netherlands